Did you do play a game in the booth? With me?!
It looks like I haven't responded to this yet! My story isn't all that exciting, I guess. Longtime friend and theorycrafting partner awp and his wife introduced it to me and mine. I went out and bought it pretty quickly, and now play it all the time and dedicate my free time to writing strategy posts about it.
I played it first at PAX 2011. Loved it and got my friends hooked on it!