I've been volunteering with a local non-profit, this week, and while I was there I was talking to some of the other folks about Sentinels of the Multiverse. A couple of folks expressed interest, so I pulled out the demo copy in my car and talked to them about it a little. One of the folks was especially interested, so I gave him one of the small rule books I'd printed at ½-normal size, pointing out that it will give him the rules, the flavor, and the URL for where to find more info. (That's specifically why I printed those out: They make great little brochures for the game!)
Tonight, I realized that there are probably things other folks are doing like this that I could learn from.
Would you be willing to share? 
I like to go on the BGG forums, looking for anyone who doesn't agree with my tastes in order to tell them they are just plain wrong. About everything. I sometimes type all in caps too, just to make sure the message gets home. If they fail to capitulate I find it helpful to resort to the subtle use of passive aggressive insults - these people don't need help, they are a disease. Of course, I'm on my third IP adress and user account this year as a result, but I think you'll agree that it's worth it.
Actually, after thinking about it for a bit, I might be mistaking me for someone else.
I'm personally adopting the slow but sure approach of gradually assimilating every member of my local club. It's surprising how many people are initially averse to giving it a go, yet how very few of them don't actually enjoy it once they've played. One memorable occasion was when the fastidious 'I hate all co-ops' guy was finally co-erced into a game and he fell so deeply into it that he was asking to play again the following week This is one of those games that I know I will genuinely still be playing years from now.
Otherwise I can't say I am particularly evangelical about the hobby in general let alone any particular game - If I was to start banging the drum then I think Sentinels would be the game I would talk about most, that and Thunderbirds I reckon.
Soon people here will be knocking on other people's door greeting with "Hello Sir/Madame, do you have time to learn about this great board game called Sentinels of the Muliverse today?"
I don't think I've ever evangelized anything. I love this game and probably spend too much time playing/thinking about it but I'm too much of an introvert to start showing the game off to people I don't know well.
I only show it to people when they show up for game night. Last week we had someone who played one game as Visionary and said "I need to get this!". So that was great.
I have converted 2 people. One was a friend of my S-i-L. That night after two games he bought everything in stock and kickstarted Tactics. He has been much more successful evangelizing though, and has turned may people into fans.
My other convert is my friend from High School (lives far away now) who loved it, got into it heavily and converted his whole game group, and some of them have converted others.
So while my actual contributions have been modest, if SotM were a pyramid scheme I'd be doing really well.
I got both my group of friends from my home and my school into sentinels. I also managed to convert people at school who pass by and wonder what we are playing
Pff, evangelizing is too much work. When you're a charismatic cult leader, like me, people just naturally want to play whatever game you consider cool.
Nah, but when I'm at a convention and people are looking for something to do, I just usually assume everybody knows Sentinels, and if they don't, I just "happen" to have a copy somewhere, and showing the game always inevitable turns into "Let's ruin Baron Blade's day!". And so far no person I have taught the game to has ever told me to my face that they didn't like it (the game, I mean, not my face!).
As for converts, I know of 16 base games that various acquaintances across several European countries bought after they played my copy of Sentinels. To my knowledge, about 10 of them also bought most of the expansions. I didn't tell any of them to get the game either- it just sort of sells itself.
I've played zillions of games with Ja'Ph' when he comes round my house and my sister has often seen us play it but never seemed interested. However, some months ago she got herself a new boyfriend and I got talking to him about games at some point and was telling him about Sentinels and he said it sounded cool. So eventually we st up a game and he got my sister to join in (she wasn't very enthusiastic). After actually playing a couple of games she said "Oh, I get it now!" and was actually asking to play some more. So yay, that's +2 for me >:). I've also got a couple of other friends here and there to play it but none of these people have actually bought the game or anything - I just brought it with me when I went round their houses or something. Still, they like it so that's good ;).
My friends have nicknamed me the sentinels cultist would be around 20 converts. I ran a few demo games at Gaming Expo Sherbrooke dressed as the Scholar.
I've gotten people hooked, but not converted. Despite how much people in my family seem to love playing it they seem bound and determined to act like they don't enjoy playing board games. Still, I've gotten my share of people interested at the very least.
I discovered SotM at a grad school game night from somebody who had the 1st edition and Rook City. I bought in during the Infernal Relics Kickstarter and have kept on top of everything since then.
My evangelism (which is precisly the word I've been using to describe what happened) began when I picked up my Kickstarter rewards (which included the Enhanced Edition) at Gen Con that year and I got a chance to play it with members of my old gaming crew from undergrad who had spread far and wide, but meet up at Gen Con annually.
Doing a quick count in my head, I'd have to say that I'm directly responsible for 6 purchases of the complete game other than my own copy since everybody wanted to play more of it, but needed their own copies to play with their local groups once Gen Con was over.
I've only managed to introduce four (well five, but the fifth player didn't understand the game despite having played it) people to Sentinels directly, and another half-dozen or so via another forum. I am way behind on my evangelizing.
I will play this game with anyone, provided I don't hate them.
I was talking to my barista about Sentinels. He expressed interest in getting his gaming group to try it out. So I went shopping and got him a copy of Unity and told him that now he'd have to buy the game so he could use the awesomeness that is Unity. He agreed.
Ha hah! One of us. One of us. One of us.
Oh. Sorry. Was that last part out loud?
Also, loving the revised Scholar logo. Picked that one up for myself.
It was the end of finals at our schoool, and one person walked over to our group, seeing that 3 of us were playing Sentinels. By the end of it, he was asking how much the game was and seemed to express a lot of interest in it. I believe I have converted another person.
This is one of those games that I know I will genuinely still be playing years from now.
