I cannot help but think, and I have seen comments indicating such, that had they spent a little more time thinking through the initial presentation of the project, the initial kickstarter project page, this project could have more momentum. When everyone's first response is excitement followed by brakes slamming and "huh?" When you get to the fantasy themed races, that cannot be good for first impressions. Follow that with a complete lack of any significant explanation of game play on that first day and you have a lot of people that looked and moved on, probably not to return. I am backing the game plus minis because I have had great times with Sentinels and am sure it will be fun, but for anyone not familiR with >G that was not an easy sell with that setup.
I think they have realized what a mistake those things were and have made corrections, but I think this thing would have been so different if the had taken just a bit more time and reflected on their presentation. I think the game itself and the stretch goals look solid enough and I get the need for a more toned down project if they lost money on the ST project, I just think a lot of the momentum problems could have been curbed with better salesmanship from the outset.