They spent a lot of time and effort updating the Starter Kit, which wasn’t something they’d planned on doing originally.
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True.
Do you see any sign that it’s accomplished much in terms of pulling in fresh players? I’ve noticed a slight uptick in reviews and the first new actual play in ages on youtube, but it’s nothing word-shaking. There’s still no resumed demand for demo games at my FLGS and the owner tells me his distributors have gotten unreliable about sticking any SCRPG product, even the kit. Even DE play is down dramatically for him compared to the older editions.
I don’t know if they had or hadn’t planned on it, but I think they definitely needed to update the Starter Kit. Once the Core book was out, there was a lot of questions around the discrepancies in both character sheets and rules, and they needed to do something about that.
But the fact it came so long after the Core book does make me think it wasn’t planned for.
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GTG’s problem with the RPG, and in general, is one they’ve mentioned before: They have trouble finding other partners to work with that are reliable, timely, and good for GTG, and also seem to have internal issues themselves working with outside groups.